LOHAS, what is it?

22 agosto 2014
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LOHAS 839618093836LOHAS is an acronym for Lifestyles of Health and Sustainability, describing a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. In the U.S. it is an estimated $290 billion U.S. marketplace. The consumers attracted to this market represent a sizable group in this country. Approximately 13-19% percent of the adults in the U.S. are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million. Research shows that one in four adult Americans is part of this group—nearly 41 million people. These consumers can be the future of your business and also the future of progressive social, environmental and economic change. But their power as a consumer market remains virtually untapped. The industry that serves these consumers has been identified in a research report by The Natural Marketing Institute and given the moniker of Lifestyles of Health and Sustainability, or LOHAS—a market conservatively estimated at $290 billion in the U.S., and growing. Cultural Creatives are the basis of the LOHAS market.

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